First question is, who is feeling this MAYBELLINE X PUMA collaboration? #PUMAXMAYBELLINE
Maybelline uses the word “High- Endurance” to describe their newest collection. When I think of “high-endurance” I’m thinking, its longwearing, waterproof, or smudge proof but at least something in between. & that is exactly what they put together. This collection allows you to work out and still feel like a total beauty at the gym without worrying that your makeup will be sliding off. When I’m at the gym, I personally don’t wear makeup at all, as I feel like I don’t want to leave the gym having raccoon eyes. But I do feel that when I go to the gym with no make up on, I feel like I look dead. When I saw this news of the upcoming collaboration, I thought, maybe I don’t need to feel like that afterall.
“We believe that this first ever collaboration will allow the PUMA Woman to move seamlessly from the gym to the street and provide her with the tools to look and feel her best,” Adam Petrick, the global director of brand and marketing for Puma, said in a press release.
The collaboration is coming to ulta.com in February and Ulta stores in March. How exciting! The Puma x Maybelline Collection is a limited-edition range that the brand says “fuses beauty, fashion, and sport into one high-performance makeup collection” that taps into the souls who have”the athleisure obsession.” What more can we ask for!
They will be releasing:
>Knockout, a new shade of its highly reflective Master Chrome Highlighter ($10)
>Smudge-Proof Mascara ($9)
>Color and Gloss Face Duo Stick ($11) in Hustle and Burn;
>Five Matte and Metallic Eye Duo Sticks ($13)
>Five new longwear colors of the SuperStay Matte Ink Liquid Lipstick ($10)
Take a sneak peek at what all the products will look like below:
On that note, what do you ladies think of the upcoming collaboration? Let us know in the comments <3